Notice to California Residents

Last updated: July 2026. This notice applies to residents of California and supplements our Privacy & Security policy.

Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), California residents have certain rights regarding their personal information. This notice describes the personal information Bird Dog Surf, LLC ("we," "us") collects and how you can exercise your rights.

Do We Sell Your Personal Information?

We do not sell your personal information for money. Like most online retailers, we use cookies and similar technologies that may share online identifiers and browsing activity with advertising and analytics partners (such as Google and Meta) to deliver and measure ads. Depending on how these practices are interpreted under California law, they may be considered "sharing" for cross-context behavioral advertising. You may opt out at any time (see "How to Exercise Your Rights" below).

Categories of Personal Information We Collect

Identifiers — name, email, shipping/billing address, phone number, account login.
Commercial information — products purchased or viewed, order history.
Financial information — payment card details (processed by our payment provider; we do not store full card numbers).
Internet / network activity — device identifiers, IP address, pages viewed, and interactions with our site and emails.
Geolocation — approximate location derived from IP address.
Inferences — preferences and interests drawn from the above to personalize your experience.

We collect this information directly from you, automatically as you use our site, and from service providers who help us operate the store, process payments, ship orders, and market our products.

How We Use It

To fulfill and ship your orders, provide customer support, operate and secure our website, prevent fraud, comply with law, and — where permitted — send you marketing about products you may like.

Your California Privacy Rights

Right to know the categories and specific pieces of personal information we have collected about you.
Right to access a copy of your personal information.
Right to delete personal information we have collected, subject to legal exceptions.
Right to correct inaccurate personal information.
Right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising.
Right to non-discrimination — we will not deny you goods or services or charge you a different price for exercising these rights.

How to Exercise Your Rights

To make a request, email questions@birddog.surf with the subject line "California Privacy Request." So we can protect your information, we may need to verify your identity and California residency before fulfilling your request. You may use an authorized agent to submit a request on your behalf, provided the agent presents proof of authorization.

"Shine the Light"

California's "Shine the Light" law permits California residents to request information about the personal information we share with third parties for their own direct marketing. We do not share personal information with third parties for their own direct marketing.

Contact Us

Questions about this notice? Email questions@birddog.surf.